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Union Theatre is committed to protecting personal information.

This Privacy Policy relates to our use of any personal information we collect from you when using or browsing our website.

By using our website you accept the privacy policy as outlined.

Who we are

Our website address is:
Our forwarding address is:
Solihull URC, Warwick Road, Solihull, B91 3DG
Our box office phone number:
0121 705 6762
Our email address is:

How do we collect data?

We collect data in a variety of ways and the nature of the data taken will vary dependent on how we collect it. For example if you use our contact form, we will only take the details submitted in that form.

The ways in which we collect data:

  • When you sign up to our newsletter

  • Phone calls to our box office

  • Email 

  • Using one of our online forms

  • When you make an online transaction

  • Cookies gathered from devices used to access our site

  • Social media platforms

  • Google Analytics


What personal data we collect and why we collect it

We collect some information when you book tickets online. We aim to collect only the relevant information needed for this service and only what is necessary.

We do not collect personal data regarding race, gender, sexual orientation, religious beliefs or affiliations, political opinions or affiliations, health status or criminal convictions.

Data we may collect from you includes:

  • Name

  • Email

  • Phone number

  • Address

  • Purchase history (including date, time and monetary amount)

  • IP address

  • Browser type

  • Time Zone

  • Operating system

  • Information on how you interact with our site


Contact forms

Using a contact form means we will only extract the information entered in to the fields used in that form. Once submitted and reviewed by us, we may ask for further information from you email, dependent on the nature of you inquiry.


Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.



We use Google Analytics to better understand our users and how visitors interact with our site. This helps us improve the functionality of our website and tailor interesting content, providing a greater user experience.



We will use your information to tell you about our forthcoming shows and similar events that are likely to be of interest to you. This is called ‘Legitimate Interest’. You will receive newsletters because you have attended one of our shows or expressed interest in joining the group. We will not share your information with third parties without your consent. You can unsubscribe from our mailing lists at any time.


Who we share your data with



We use Mailchimp as our email client to send out newsletters and marketing material. Your name and email will be stored in the Mailchimp database. MailChimp is Privacy Shield certified and also use Standard Contractual Clauses to ensure the security of processing outside of the EEA.

You can read Mailchimp’s privacy policy here.



To process our card payments and online transactions we use PayPal. Information regarding your transaction will be shared with this company.

You can view the PayPal privacy policy here.

What rights you have over your data

You can request to receive the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.


Your contact information

If your contact details have changed and you would like them updated, please email us to request this. Your contact information can be requested from us at any time.


Additional information

We will review our privacy policy on a regular basis to insure we are up to date and conforming to legal standards outlined by the government.


How we protect your data

We will maintain, update and store your data in a secure manner. We will also make sure that only relevant members of the group have access to this. You can request, at any time, for more detailed information on who has access to this.


What third parties we receive data from

We only receive data provided to us by Google Analytics . You can read the Google privacy policy here.

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